Berry Exciting News: The New Berries + Peanut Butter Bar

June 25, 2018
PhyterBar Berries
PhyterBar Berries

Berry Exciting News: The New Berries + Peanut Butter Bar

Let’s set the stage: tangy berries, rich peanut butter, and amazing nutrition. Sound good? Well, we’re just getting started. Any time we introduce a new flavor to our line of amazing bars, we want to share why we think it’s so special. The Berries + Peanut Butter Bar is no exception: a fun twist on a PB&J that’s great and great for you. So read on for all the delicious details.

A Crash Course in Berries

Needless to say, there are a lot of berries out there. You’ve got your classic stand-bys like raspberries and blueberries, and then there are those that seem to arrive late on the scene, like the trendy (and now ubiquitous and often mispronounced) acai. But did you know that most of the fruits we call berries aren’t technically berries? Crazy, right? That’s because the official definition of a berry is ”a fleshy fruit produced from a single ovary.” (But you knew that, right?) To confuse matters more, the tomato, a fruit often categorized as a vegetable, is actually a berry. Argh! But let’s not get hung up on labels. We think, when it comes to berries, it’s a state of mind (your mind, of course, not the berry’s). For our purposes, today we’re going to focus on the two classic berries featured in our new bar.

Strawberries: The Berriest of Berries (That Isn’t a Berry)

Firstly, let’s consider the wonderful strawberry. While not technically a berry (it’s part of the rose family – yes, that rose family), some might say it’s the quintessential berry (and likely the high score in the “name a berry” question about berries on Family Feud). Strawberries are not only out-of-this-world delicious, but the fittingly heart-shaped fruit boasts such nutrients as vitamins C and K, manganese, folate, and potassium, as well as antioxidants, polyphenols, and fiber. As a result, they have a wide range of health benefits. For instance, they have been shown to improve heart function and reduce the risk of cardiovascular problems. By boosting collagen production, they help reduce signs of aging. In short, they support enjoying a long and beautiful life. As far as benefits go, we’re just getting started: boosting brain function and immunity, treating arthritis, and even helping to prevent cancer. We could go on, but we want to be conscious of your time. Suffice to say, strawberries are just terrific. We hope you agree.

Cranberries: A Tart National Treasure  

As one of the three fruits native to America that are still commercially grown, it’s no surprise the cranberry became a staple of the Thanksgiving meal. We, however, like to think of them in their non-can-shaped and gelatinous form that has turned some people off over the years. It was as a fresh and organically grown delight that Native Americans came to appreciate cranberries for their great taste and medicinal properties. A powerful superfood, cranberries seem to have it all. They are an excellent anti-inflammatory and can even fight certain infections. Then of course there is their well-earned reputation for helping to maintain a healthy urinary tract. We were even surprised to learn they are great for your teeth, inhibiting the growth of bacteria that cause plaque and gum disease. And when we say they are “yummy in your tummy”, that’s also because they can prevent stomach ulcers. Suffice it to say, partnering these two heavy-hitting berries in one bar is something truly noteworthy.

Berry Maintenance Tips

To get optimal enjoyment out of your wondrous berries, we’ve put together a few pointers:  


  • Keep it clean: To help eliminate mold, spores and bacteria, try soaking your berries for five minutes in a solution of one part white vinegar to three parts water; then rinse with cool water in a colander. Finally spread berries on a baking sheet and pat dry with a paper towel. Softly saying nice things to the berries might not improve your results, but it can’t hurt, right?
  • Keep it cool: Place your dry berries in a lidded container lined with paper towels, keeping the lid partially open to avoid trapping moisture. You can refrigerate berries for four to 10 days.
  • Get creative: Just because your berries might be getting a little long in the tooth doesn’t mean you should toss them. Try cooking them into a compote, or adding to roasted dishes.
  • Think ahead: You can freeze your berries and enjoy them in the off-season. To keep berries from sticking together, spread them dry on a baking sheet in a single layer and then freeze until solid. Now they are ready to be put in freezer bags or resealable containers, and will store for up to six months.



The New PB&J

We know what you’re probably thinking. “Thanks a bunch for all the incredibly valuable berry info, but how does this new bar actually taste?” (Was that what you were thinking? It’s actually hard to tell from here.) Well, think about the best PB&J you ever had and then turn that up to eleven. Seriously, folks, we’re talking about the aforementioned organically-grown berries coupled with the finest quality peanut butter, gluten-free oats, and – wait for it – pumpkin seeds! Bam! So, if how you imagine those pure flavors in harmonious combination isn’t enough, you need to try a Berries and Peanut Butter Phyter for yourself. Go on. We’ll wait here.